The Builder Market
Sponsorship Prospectus 2025
Revolutionizing the home improvement and construction industry with tools, visibility, and ethics.
About The Builder Market
The Builder Market (TBM) is revolutionizing the home improvement and construction industry with an all-in-one platform built by contractors, for contractors.
Our Mission: To empower the 99% of business owners with the same tools, reach, and visibility as the top 1% — while driving a more ethical, sustainable, and waste-free industry.
In a landscape dominated by outdated platforms, low-quality leads, and inflated costs, TBM offers a real alternative: honest tools, transparent connections, and the first-ever AI personal assistant built specifically for the design/build sector. We don't just list contractors — we elevate them.
This is a unique opportunity to join us as a Founding Sponsor and gain brand alignment across our platform, educational content, regional campaigns, and more.
Serving a Critical Need
From 2021 to 2024, top home service platforms lost 49% of project volume and 33% of their professional base. Pros are leaving other lead gen platforms in frustration due to false leads, hidden costs, and lack of transparency. This has stifled innovation and created a disconnect between skilled professionals and homeowners seeking quality, ethical services.
TBM fills this void — built from the ground up with the integrity, transparency, and innovation this industry desperately needs.
What We Offer: A Comprehensive Suite for Success
TBM is more than a directory or lead platform — we are a comprehensive ecosystem of tools, resources, and connections designed to empower design/build professionals and homeowners alike.
A free profile for every professional
At TBM, listings are always free. We offer an opportunity to purchase a vetted listing to elevate their profile, though this is not required to receive our leads.
Real leads, no middlemen
Homeowners and commercial building owners connect directly to professionals, rather than brokered leads through a third party — resulting in 100% marketing-qualified leads (MQL).
A public project posting board accessible to all
We are the first to offer this feature with full transparency and without paywalls for pros to freely review and bid on the jobs they want.
Materials reuse marketplace (beta)
Through our AI-optimized reuse marketplace, we connect customers and professionals to free, local salvaged materials. This significantly reduces landfill waste and lowers material costs.
Connections to other pros
Our inclusive social network fosters an engaged community of over 2 million professionals, allowing pros to build their network, nurture connections, and leverage collective expertise.
Software tools for one dashboard
TBM equips professionals with a comprehensive suite of cutting-edge software features designed to streamline operations and drive success — from CRM to scheduling to invoicing.
What Sets Us Apart
Built by Builders, for Builders
We are the only lead gen platform created by contractors to serve fellow professionals with integrity, real tools, honest leads, and transparency. TBM's platform levels the playing field by providing free listings, access to affordable business management software, and a collaborative space to connect and grow.
We Don't Just List Contractors — We Elevate Them
Every pro gets a storefront, not a buried profile. Our AI ranks them accurately for the right projects and their specific expertise.
Value First, Transaction Second
Our core philosophy is to build trust and educate our professionals on leading-edge products, technologies, and business strategies essential for their success. TBM prioritizes relationships, quality, and service over transactions and click charges.
AI-Powered, Human-Centered
TBM is the first directory to incorporate facilitated AI, providing the most credible and targeted results on searches. Contextual matching converts anonymous site visitors into verified leads — up to 70%. It's lead generation made intelligent.
Championing Safety & Sustainability
We're committed to advancing wildfire-safe, disaster-resilient, and zero-carbon homes. Our Learning Centers — developed in collaboration with expert partners — consolidate top products, technologies, and sustainable construction practices in one place.
Thought Leadership
TBM is the only platform combining real-time lead generation with educational content and professional development. At the core is our Thought Leadership Board of Advisors — a collective of trusted industry pioneers and technical experts who help guide our direction and shape our content.
Our Audience & Reach
Through our platform, sector partners, and industry thought leadership, we connect partner brands with a highly engaged and targeted audience.
Design & Build Professionals
Our professional audience comprises a diverse group of residential and commercial industry experts.
- General contractors, remodelers, and specialized trade contractors
- Interior designers, kitchen & bath designers, and landscape designers
- Residential and commercial architects
- Electricians, plumbers, HVAC technicians, roofers, and skilled trades
Homeowners & Commercial Building Owners
Our homeowner audience consists of values-driven individuals actively seeking quality, ethical professionals.
- Homeowners undertaking significant renovation projects
- Individuals planning to build new homes
- Homeowners seeking energy-efficient, disaster-resilient solutions
- Commercial property owners & facilities managers
Partners & Industry Thought Leaders
TBM fosters deep relationships with influential entities across various sectors, providing unparalleled exposure.
- Thought Leadership Board of Advisors — industry pioneers and experts
- Government and utility contacts for policy and energy initiatives
- Clean tech and product manufacturers with sustainable solutions
- Training institutions and professional networks
Site Performance Metrics
54s
Avg. session duration
2.1 pages/visit
100%
Marketing-qualified leads
20%
Monthly growth in signups
53%
Visitor-to-engagement conversion
2M+
Contractor profiles
1M+
Homeowners reached monthly via partner network
Our audience is not just visiting — they're exploring and investing time. Website traffic and pro signups are growing an average of 20% monthly. We are happy to provide additional KPIs and real-time stats.
Sponsorship Opportunities
Our baseline packages are just the beginning. We believe the most impactful partnerships are built — not bought — through shared vision and creative collaboration.
Custom activations: co-branded campaigns, rebates, and product showcases
Category exclusivity options: claim the position as the only sponsor in your space
Content partnerships: webinars, product videos, case studies, expert roundtables
Integration into our AI search results for aligned products and technologies
Baseline Sponsorship Packages
Silver
$25K
Gold
$50K
Platinum
$75K
Anchor
$150K
These serve as the starting point for a tailored set of benefits designed to align with your goals. Together, we'll craft something exceptional.
Where and How Partner Brands Will Show Up
TBM Website & Mobile App
Prominently featured across high-traffic digital platforms, including dedicated sponsor sections, integrated advertisements, and co-branded content.
Onboarding & Auto-Generated Profiles
New users, both professionals and homeowners, are introduced to your brand through integrated messaging within onboarding processes and automated communication sequences.
"Best Of" Regional Campaigns & Newsletters
Curated regional campaigns highlighting top professionals and products, reaching targeted local audiences through dedicated newsletters.
City Guides
Integrate your brand into comprehensive City Guides, aligning with local expertise and community engagement across specific geographic areas.
Innovation Pipeline Newsletter + Podcast
Exposure through thought leadership content, including mentions, features, or dedicated segments within our newsletter and upcoming podcast.
Webinars, Case Studies & Expert Roundtables
Collaborate on or sponsor educational content, positioning your brand as an industry leader alongside TBM experts and thought leaders.
Social Campaigns, PR Launches & Media
Inclusion in press releases, media kits, and exposure through active social media campaigns across major platforms.
Educational Content & Learning Centers
High-quality, value-driven content: how-to videos, blog posts, case studies, and content relevant to industry trends and best practices.
Social Media & Community Engagement
Targeted advertising across Google Ads, Pinterest Ads, and social platforms. Sponsors benefit from co-branded advertising initiatives.
Email Marketing & CRM
Personalized email campaigns designed to nurture leads, engage users, and drive conversions. Opportunities for dedicated email features.
Partnership & Influencer Marketing
Active collaborations with key influencers and industry partners to expand reach, amplify your brand's message, and increase market adoption.
Let's Build What's Next
This is an invitation to become a foundational partner in a platform built to last. Some benefits are time-sensitive and may be limited to founding sponsors with category exclusivity.
We're excited to shape the future of homebuilding — with the right partners by our side.
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